As one of Malaysia’s most popular bloggers (I refrain from calling him ‘top’ blogger, because traffic-wise, there are some Malaysians who get much more traffic – you just don’t know about them), Kenny Sia has been blogging for the past 5 years and has garnered quite a huge following.
He is a personal blogger through and through blogging about his life, the things he does on a daily basis and especially the jokes and funny things he gets up to.
Some of his most popular posts include parodies of local advertisements and especially posts on politics. He has quite an outspoken opinion on the political joke scene in Malaysia, which I’m quite surprised has not gotten him into trouble actually.
But I must admit some of his older posts are pretty funny, especially the ones on politics. Not quite as controversial as MalaysiaKini but still pretty funny stuff nonetheless.
How Much Traffic Does Kennysia.com Get?
Based on Kenny’s Alexa rank, which over the last year has dropped quite a lot (could be due to his traffic falling, or the average traffic of everything else in the world increasing?) and from some conversations online, it is estimated that Kenny gets at least 10,000 pageviews a day, possibly more, possibly less.
Yes, it’s just a guess, I’m not sure.
But with enough digging I’m sure I could get a more accurate number, for now, it’s still a very healthy amount of traffic.
How Does Kenny Sia Make Money Online?
Kenny makes money online primarily through online advertising. He’s part of the Nuffnang network (What’s the Nuffnang network?) which sends him quite a lot of work.
That’s Timothy I talked about in a previous posts, he’s one of the founders of Nuffnang. As one of the primary bloggers for Nuffnang, Kenny Sia gets requests to do a lot of advertorials or a sponsored blog post.
A friend in the industry has told me that bloggers such as Kenny can command almost RM2000 per advertised post.
He labels his post titles with the words ADV to inform his readers that he has been paid for writing that particular post and so should everyone else who is asked to do the same.
If you look around the rest of his site, especially the top and sides, you will notice he also sells advertising space for people to purchase.
The main ones are for Nuffnang, but the others are a combination of 3rd party advertising resellers and some direct requests from local companies, such as Exabytes.com.my.
Considering he does roughly 2 to 3 advertorials a month, plus the income he gets from the adverts around his site, conservatively he can do anywhere from RM10,000 to RM20,000 a month, depending how many advertising requests he gets.
How Can His Site Be Improved?
Now be it far from me to tell someone who gets more than 10 times the traffic I get on most of my websites, but I can see some potential for him to capture some of these leads and use this to approach even more advertisers.
Right here where it says ‘Sign In’ I would place an opt-in box for people to join his newsletter, perhaps with an Aweber.com account to catch as many readers as he can. I’m sure with a little effort he could easily get a subscriber base of 20,000 or more readers.
That can be another useful advertising slot to sell to his advertisers, especially with growing popularity of the iPhone and Blackberry here in Malaysia.
More and more people are checking and reading their emails than ever before, just because it’s so fast and convenient to do so now.
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