When choosing the title of your post, it’s important to keep a few things in mind. These being a) are you approaching it from an SEO point of view or b) are you writing it as a title to ‘catch’ your audience?
Of course a combination of both would be the best, although it will be alot harder to write one of these.
For example, from an SEO point of view, you’d want to write: “How To Drive Traffic Using Articles”, this would give the best long term SEO value for your post as it is exactly what someone might type into Google searching for that information.
From a ‘catchy’ point of view, you may write instead: “Articles Articles, Read All About It!”, ok that wasn’t the best example but you can see what I mean.
SEO works if you’ve already got a good Google Page rank, as posts you write will appear higher up in the Search Ranking on the 1st page.
Writing catchy post titles works if you drive traffic by other means, such as through Twitter, which benefits alot more from short interesting info bytes, such as a catchy title.
If you’ve got tonnes of direct traffic, then it doesn’t really matter, you can lable post titles whatever you want.
For the rest of us, spare a thought about how you phrase your title, SEO or short and snappy, it can make a big difference.
Till next time,
-William Lee
