In Malaysia we have Nuffnang (Nuffnang.com) and Advertlets (advertlets.com), two blog aggregators that act as a middle man between local blogs and local advertisers. For now however any maybe for the near future, I won’t be using them.

They use our sites to sell advertising space to local advertisers and fyi, some international equivilants are Foodbuzz.com, Adbrite.com (to an extent) and of course there’s Google Adsense. They are encourage us to use their services to make money from our sites. But it doesn’t always work out that way.

The main problem I have with Nuffnang and Advertlets are the way the adverts work and the amounts they pay to you. Personally I have nothing against the owners of the 2 companies, heck, if I stay in this line of business long enough, I’ll probably meet them one day.

It’s just that a) their adverts take up prime real estate on your blog, b) their rates are quite low compared to even Google Adsense (which you must admit have random rates at times) and c) their ads, as of yet, are loosely targeted at best.

Have a look at the Google ads on my site, I’m guessing you’ll have about 30%-40% adverts on making money online or something similar.

For Nuffnang/ Advertlets you’d be lucky to get an advert based on the finance or the Internet, although you may get Nike Ads, or even maybe a Heineken (will Google slap you for having an advert on alcohol on your site? You have to check) advert. But is that what your site is about?

I’m guessing more often than not it’s not and that it might adversely effect how you brand yourself.

You might as well save that space, put a nice auto responder box or a nice affiliate banner.

I’ll pick up more on this subject in a future post.

Good morrow,

-William Lee

p/s: Some people DO make money using Nuffnang or Advertlets. So don’t say I didn’t mention at least that in my post. Thx!