Let’s take a local paper based printing company for example (I know a few that I’ve worked with in the past). As it is, they run in an already very niche market segment, where people may be searching for ‘billboard printing’, ‘brouchure printing’ etc.

In Malaysia, if they were to start a website, optimize it for the keywords ‘paper based printers’ as well as write some articles on paper printing or about their machinery, I’m sure their page would get ranked very high. However, in other countries like America for example, there is more competition for just about all streams of business online, but that doesn’t mean that you shouldn’t start a website.

You may need to rank your website for more localized terms, taking the printing example above, you’d could optimize your website for ‘paper based printers [insert town here]‘.

I have a friend who helps his dad run a white board manufacturing company.

After convincing his dad to start up a website, he’s been getting more leads from places he never expected to receive them. And that’s the power of a website, it can show up in many more places than you or your business card can.

Let’s say you take your website and attach it to your Facebook account, in the signature of your forum profile or even one small advert in the newspaper… the amount of leads you could generate to your brick and mortar business would be so much greater than you could imagine. The reason? It is much easier for someone to view a website than it would be for them to call or visit your business. On the Internet, you can stay anonymous and still browse for things that you would like to buy.

Let’s face it, not everyone is a maverick who can just walk up to anyone and start a conversation. Most of us are apprehensive of public speaking (even if it’s one on one). That’s what the Internet frees us up from, it allows people to ‘talk’ to us without actually havint to ‘talk’ to us. Get it?

Well I hope this short article helps you decide to get a website or at least start a blog if you don’t already have one.

And if you’re in Malaysia and would like some more information on getting a local website made? Email me at william@onlinebusinessmalaysia.com and I might be able to help you out.

Thanks,

-William Lee