I’m not sure if some of you know, but I actually studied Engineering in Melbourne, Australia. One of the things I noticed about the country was that there was a very keen innovative spirit amongst the people.

I guess the ‘innovative spirit’ is contagious, because it was due to some of the businesses I saw while studying there that made me resign from my job in Malaysia and go full time into Internet Marketing, creating websites and Web Design in general…

Although America probably has the most well known entrepreneurs in the world, Australia has its fair share too. One of these entrepreneurs is a man by the name of Brad Sugars.

Brad Sugars is the founder of a World wide franchise called ActionCOACH (formerly known as Action International) when he was in his early twenties.

One of the things he did in his younger years (which some of us don’t even do now) is that he attended seminars, even if he had to pay for them just for the learning experience. I encourage people to do this, in fact there are plenty of seminars which are being offered free for you to learn from.

Brad Sugars started up Australia’s first self-serve photocopy center while he was still studying in University, from which he built up a mailing list (it’s all in the list!) and sent out a regular newsletter to his customers. These were primarily small business owners whom he targeted for his coaching services.

If you’ve read Rich Dad Poor Dad (and I did, when I was 16) you’ll be familiar with Robert Kiyosaki. Robert and Brad share somewhat similar concepts in terms of business development and concepts and perhaps the main reason for this is in 1993, Sugars teamed up with author and entrepreneur, Robert Kiyosaki to teach marketing and business development strategies to Kiyosaki’s students.

I follow the same belief that Brad follows when it comes to formal education, although a great experience:

“When you go to university or college,” Brad says “You are not being educated, you are being schooled.”

“Rather than drawing out from people in the learning process, education is about pummeling information in and hoping some of it sticks.”

Which is why when people come into the working world, they can struggle, because you have to think for yourself, you aren’t spoon fed information by your lecturers anymore.

In that case, being an Entrepreneur must seem like a nightmare huh?

Brad shares alot more of his mindset and some of the interesting stories of his business growing up at his website http://www.aboutbradsugars.com. I encourage you to pay it a visit and read about his story, more so for his mindset rather than tips on how to start a photocopy shop…

Brad Sugars

After all, it’s your mindset that helps you succeed in business, more so than anything else.

Cheers,

-William Lee