Google Adsense is possibly the simplest and easiest monetization strategy to implement on your website or blog. (Although not necessarily the easiest way to make money online)

Google Adsense is simple enough to understand. Google charges advertisers to advertise on their search and content networks via Google Adwords. The publisher (that’s you and me, the owner’s of the website/blog) put a small piece of java script on the pages we want our adverts to show.

Each time the page is loaded, the java script pulls ads from the Adsense network which it thinks are targeted to the content of the page. This is done by going through the keywords used on the page and comparing them to the keywords used by the advert.

If a visitor to your site clicks on one of these adverts, you get paid money. That’s all there is to it.

N/B: You can also get paid per 1000 impressions, but that’s another beast altogether.

Google handles all the tracking, payments and selection of adverts, so that the most targeted (and hence most likely to be clicked) adverts are put on your website.

The first reason that Google Adsense is essential to sites that provide alot of informative content is that through the past few years of development and improvement, the system is now more customizable than ever.

You can place adverts in content, in your site search and even in your RSS feed (new).

The ability to customize the colours of your adverts to match your site is very important as unlike what some people think, an advert is more likely to be clicked if it looks a part of the site. This can potentially increase the amount of money you make with the Adsense program.

Secondly, Google Adsense allows you to track exactly which site is making you money (through channels) so that if you are testing changes to the positioning of adverts, or even just a change in colour, you can see if it’s brining in more clicks (and hence more money) or if your changes are not working.

You can therefore quickly assess changes you are making, for better or for worse and modify as needed.

Lastly, advertisers are now understanding just how powerful advertising on targeted websites is and hence there is more chance that a product/service being advertised on your site is highly targeted to your audience. This gives another chance that someone will click on the link and make you more money.

The key to Google Adsense is to make your content as targeted as possible. Take for instance this article, it’s about how to make money on the internet as well as Google Adsense.

Depending on which country you are reading this from, there is a very high chance that the advert you see (either on the bottom of this post or at the top right of the post) is related to either making money online or Google Adsense.

Some bloggers are guilty of rambling on their blog. If your ramblings are interesting enough and people read your content because of your opinions, then keep rambling. But if you are trying to draw people to make money, then choose your words more carefully, it will help in your Adsense income as well as your SEO in the long term.

Adsense makes sense,

-William Lee