For those of you who have just started blogging or maybe you’ve been blogging for a while now, I’m sure you’ve heard of Nuffnang and Adverlets right?
If not, basically they represent Malaysia’s version of Izea, or a middle man between advertisers and you, the blogger.
Nuffnang or Advertlets will on behalf of their community of bloggers, approach companies to do large scale, online advertising campaigns. The two companies will take a cut of the money that they charge to the advertisers (to cover their costs and profit margins) and the remainder will be distributed out to the bloggers in their network (based on performance – i.e. how many clicks or impressions the advert got on your site.).
Nuffnang
The first time I’d ever encountered the founders of Nuffnang was at a seminar organized by Joel Neoh of Youth Asia where they were part of a ‘under 30s’ speaking panel or relatively successful business people.
The 2 founders, Timothy Tiah Ewe Tiam and Cheo Ming Shen, gave a short speech about how they started, what they did and how they came up with the idea in the first place.
I remember that the 2 founders carried themselves very well, were well spoken and seemed quite humble in their accomplishments, which is something I liked about them.
Apparently, Nuffnang is the slang that Ali G uses to speak.
How They Work
The Nuffnang network now includes thousands upon thousands of bloggers, across 4 countries – Malaysia, Singapore, Philippines and Australia.
Their clients include MAS, Nike, Astro and Air Asia amongst many others.
They allow you to sign up and join their network at http://nuffnang.com.my as long as you have more than 20 unique visitors a day and after your site has been reviewed for non-permitted content.
If I’m not mistaken, they don’t allow blogs that contain pornography, MLM, drugs, firearms and other such subject matters.
Once your website has been approved, they will give you some code to place on your site (don’t worry, they’ll tell you how to add it) and as you can see in the images above, these are the locations they’d prefer you place the adverts.
Based on your profile (which you filled in upon joining the network), they will display adverts that they think will suit your audience and your blogging subjects.
For every click on the advert, you’ll get paid. For every 1000 impressions of an advert, you may also get paid – depending on how the campaign works.
