Posts Tagged ‘Starting a Business’

Rules For Entrepreneurs – Start A Business Correctly!

March 28th, 2009

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Technology has made it a great time to be an entrepreneur, the Internet is making the world a smaller and faster place than ever before. You now have access to more information that helps you make informed decisions so much faster.

As a small business, you are more flexible, faster and lighter on your feet than your big business counterpart. New markets can be targeted more quickly and you can make decisions on a dime.

Here are some practical tips to help you when you first get started in the ‘business of your dreams’.

Don’t Quit Your Job

If it’s an online business, consider starting out online and part time while you have a steady income. It takes approximately 6months – 1year to get a business going and you don’t want to run out of money before you’ve even started!

Start with what’s in your means and scale up as your business grows.

Find a Niche

Not everyone can make money with a personal blog, so try and find a niche to sell to. Online, people are looking for stores that specialize in specific products. You can’t compete with the ebays and Amazons so choose a very niche product/ service and milk it for all it’s worth.

Have a Presence Online

Even if you’re not starting out an online business, having a website is a must. It broadens your customer base and may bring in leads that you would never have considered before.

That’s the power of the Internet, being in places where you can’t be yourself and sometimes in mainstream media can’t get to either.

Don’t Quit. Keep on Trying.

Yes I know it sounds so cliche, but the problem that most Internet marketers or new entrepreneurs face is the urge to quit when the going gets tough.

Learn from your mistakes and use them to better yourself and your business. Quitting before you’ve really given it a chance would mean that you would have just wasted your time and your effort.

Some people don’t realize that when bil gates became big with Microsoft 3.0, he failed with Microsoft 1.0 and 2.0 first. But he kept on trying.

And so should you.

-William Lee

Plan A Business In 4 Steps

March 25th, 2009

It’s not easy to start a business and many factors play an important role in creating a successful one. External factors, such as competitors, political environment and the economy in general are all things that come into play.

But here are 4 tips that can help you start with a solid base:

1. Determine Your Business Type.

Try and answer this question – what are you selling? It’s not as easy to answer as you think. Take Nike for example, you may think you’re buying a t-shirt, a pair of sports shoes, but actually what you are buying is their image. What’s the difference between Nike and some of their other competitors? Their image.

There’s more to a product that the product itself. Sounds like a strange statement, but there’s the brand identity that can set your product apart from the others in your field.

2) Choose The Right Market

Question 2, who are you selling to? It’s important to understand your market segment. Who are they? Are they old, young, male, female etc. Knowing the answers to these questions can help when coming up with an effective marketing strategy.

Some companies pay millions for market research through companies such as AC Nielsen, but you don’t have to start there. A simple questionnaire to your mailing list, or even ask your customers when they walk in to your store what they like would do just as well.

3) Your Marketing Strategy

What’s the best way to connect to the people from part 2) with your brand in part 1)? Your consumer can answer a lot of your questions for what to do best in your marketing strategy.

Depending on who they are, where is best for your to advertise? What’s your brand positioning? High end? Low end? What’s a reasonable price for your product, keeping in mind what brand you are positioning as?

4) Learn From Those Who Have Done It

There are plenty of books out there about real life case studies of marketing success. And what’s more, it’s from people who have already done it, Richard Branson comes to mind. There are even books detailing how other peoples companies did it, such as ‘The Toyota Way’ among others.

Learn from what they did correct and avoid the things they did wrong.

Remember that your business is not just the money you make in it. Without a brand identity, people will all too easily forget you and jump to a competitor who has more of a ‘connection’ with them. That’s right, your brand is to connect to your consumer, not just to determine how high you can price your product for.

These 4 steps above will help you build a business with a chance of lasting the long term. Good luck!

-William Lee

To Sdn. Bhd or Not To Sdn. Bhd?

March 18th, 2008

Sorry for the delay in posting… for some reason, my modem decides to regularly disconnect from the internet at the onset of rain. Before it rains and while it rains my DSL connection just dies. (Well it’s a good thing we live in a tropical rain forest right? And that it rains like everyday…)

It really does you know?

OK enough venting from me already, today I’m gonna talk about what type of business I’m gonna start up as… though I probably should have went and registered my business already. I’ve been procrastinating and will get it done soon.

Anyhow, I’ve stolen the below information from various sources =P but added some of my own comments to each:

Sole Proprietorship is the simplest form of business in terms of registration and formulation.

  • Only Malaysian citizens and permanent residents are eligible to register for a sole proprietorship. This form of business should be registered as soon as it is operational. It is an offence if you fail to register your business.

  • For someone like myself, this is probably the best way to go as it has the lowest yearly fees and is basically the simplest form of business to register.
    • However, signing up as a sole proprietor has an extremely dangerous drawback, there is no difference between yourself and the business. Any legal action taken against the business is also legal action taken against you.
  • Damn, you can even register your business online now! I didn’t know that… Hmm… maybe I’ll try registering online, to see if the government has really put some thought into the process. (Why do I have the feeling something is going to screw up?)

A Partnership is when you decide to pool capital and work together with at least one more person. In this form of business, you and your partner(s) are joint-owners of the business, and therefore will share the profits and risks.

  • If you intend to start a partnership, it is advisable to have a formal agreement drawn up by a lawyer. Only Malaysian citizens and permanent residents are eligible to register a partnership. (Just in case your partner decides to screw you over)

  • I’m quite undecided about ‘business partnerships’ because you usually form one with either family or friends. What I’ve always wondered is how you work out the percent ownership when say, I start up the business but my ‘partner’ only comes in at a later date?
    • There’s no way I’d give up 50% of my business just like that… as the cost of 50% of the business may be low now but you know that in a few years time you have the potential to flourish.
    • But then again, you can’t ask your business partner to pay up for future potential right?
    • Other things you have to work out in writing (in case of disputes) is the control of the business, i.e. who does what, and profit sharing.
  • As you can see, I’m not really all that sure about partnerships, and anyway… I prefer to do things myself.
  • Typically the fees for registering your business as a sole proprietor or as a partnership don’t go past RM150 at the most.
Things should run better as a large group of individuals right?

But not always.

Limited Companies are incorporated under the Companies Act 1965, enforced by the Commission of Companies Malaysia.

  • One type of limited company is a Sdn. Bhd. or a private limited company, when you register your business as one it allows the risk to be taken away from the individuals (the directors/ owners of the company) and placed onto the business as a single entity. A Sdn. Bhd. requires at least 2 directors and a corporate seceratary (whom you can hire from a 3rd party now a days).
    • As you will require shareholders to be a Sdn. Bhd, you will need to have some bought up capital invested in the company. This usually comes from yourself and your director(s) but can be as little as RM2 if you wanted it to.
  • The second and by far the way to go if you need to raise shitloads of funds is to incorporate as a Bhd. or public limited company. Again, the liability is shifted from the owners to the company, thereby removing the threat of personal loss (almost anyway).
    • Registering your business as a Bhd. will mean that you list your company on the stock exchange (KLSE) on one of the boards (main, secondary, tertiary, fourthtiary… OK I don’t know all the names, so sue me.) and shareholders will be able to trade stock in your company. The higher the share price, the more money your company will have to… umm… buy stuff.
    • But, if the product or service you provide/ sell is not up to scratch or it doesn’t have the potential to bring in large amounts of money (and hence the potential for the share price to go up or dividends to be paid out to investors) over an extended period of time, then DON’T HOPE that you will ever be able to incorporate like this.
    • This one is probably best left to the big boys.

One thing you can rest assured of is that regardless of what type of business you register as, one day the government will come knocking on your door asking for tax. (you know… so they can build roads/ schools/ buy a minister a car/ buy a minister a house etc.)

But that information you’ll have to find out yourself… because I don’t know anyway.

So good luck in registering your starting business in Malaysia!